Slides packed with information, data without a story and an audience looking at their phones. The problem is almost never PowerPoint: it’s the message. In this course, you’ll learn to lead with the key point, turn data into a story and hold the room’s attention from start to finish.

Ideal for

• Directors and managers presenting results
• Sales teams presenting proposals
• Engineers and technical professionals explaining complex ideas to other teams

What will you practise?

• 1. Tell your story – The Juicy Ingredients (hero, dragon, oracle and resolution), Batman Moments and The Magic of the Unfinished: a structure that hooks your audience from the first minute.
• 2. Speak clearly – A Clear, Powerful Headline, Zoom out > in, Long story short and Like Cannelloni: lead with the key point and explain complex ideas in order.
• 3. Stories beat stats – Data storytelling: turn a table of figures into a message people remember. Magic Phrases that make your words stick.
• 4. What you say without words – Voice, pauses, tone and gestures: the credibility you convey before you say a word.
• 5. Handle uncertainty – PPF and STEAL for improvisation, plus techniques for answering tough questions without losing control.

AI in practice

Use AI to turn a report into a story, generate analogies, create images and rehearse your presentation with a simulated audience that asks you tough questions.

What will you gain?

• Shorter, clearer presentations.
• Data that’s easy to understand and remember.
• Confidence in front of executives and clients.
• Strong answers to awkward questions.

Format

8 to 16 hours. Optional one-to-one sessions to prepare a specific presentation. In person or live online. Available in Spanish, English, French or Catalan. Eligible for FUNDAE funding.

Frequently asked questions

Is it suitable for presentations in English?

Yes. We teach the course in Spanish, English, French or Catalan and you practise in the language you present in.